How to Boost Your Business Brand Image with Commercial Photography (A Step-by-Step Guide)

If you’re looking to make your business look more memorable and professional, using stock photos won’t cut it. Superb commercial photography can spruce up your brand image, whether you’re an established business or looking to build from scratch.

With the right planning and execution, commercial photography is an investment, not an expense. Quality visuals can elevate your website, social media presence, and marketing materials. We put together this step-by-step guide to help you get started.

Step 1 - It All Starts with Choosing the Right Photographer

Working with the best commercial photographer in Orlando can make all the difference. She can help you with all the heavy lifting every step of the way. This is especially true if you’re a new business looking to get your feet wet in your niche.

You want to hire a pro who knows commercial photography and brand imaging like the back of their hands. Do your homework. You should sift through the photographer’s portfolio and past clients to find out if you’re a good fit.

Step 2 - Get Clear On Your Goals

Before anything else, hash out the nitty-gritty with your business team. Your photographer can also help here crystallize what you want to achieve. 

Do you need photos for your About web page showing your whole staff? Want an image for your brochures showing off your workspace or lifestyle shots of clients happily using your products?

Whatever it is, it pays to get very specific. Getting clear right out of the gate will set the tone for the rest of the commercial photography process.

Step 3- Consider Your Business Personality

Think about the special touches only your business as a brand can provide. It can be that your office space is unusually decorated—or signature styles your staff wears.

Brainstorm what makes you stand out, and ensure your commercial photography focuses attention here. Images that uniquely capture your business personality make for extremely shareable branded content, especially on social media.

Step 4 - Recruit Your Models

Now it’s time to find people to feature in your commercial photography. While stock photos may be cheaper, real employees and customers will look more genuine. Highlight how the photos will benefit your company culture to get volunteers on board. Make sure to get permission and releases from your subjects.

Step 5 - Craft Compelling Scenarios

It’s not enough for your people to just pose. Recreate real business scenarios to capture candid photos. Try a mock discussion to create a meeting photo. If you want a demo shot, have an expert showcase your products. Acting out scenarios makes your photos feel more authentic and builds brand image.

Step 6 - Execute Your Photo-shoot

Don’t stray from your scenarios and goals on shoot day. If you want to promote your team, a professional headshot photographer can come in especially handy. Help recommend props, backdrops, and ideal lighting to your pro.

Step 7 - Let Commercial Photography Work for You

This is where the magic happens. Put those expertly crafted commercial photographs everywhere. Update website pages, print new brochures, reformat email templates, and hire graphic designers to include the images in ads and social posts.

Ready to take your business to the next level? Contact us today to discuss your vision and discover how commercial photography can make your brand stand out.