In short, it’s an addition of trust and strong association. A clear, professional photo can make your customers feel more confident about your brand. And that can lead to increased sales, greater loyalty and enhanced online exposure.
Let’s break it down and see how a professional photo shoot can help your business.
What kind of professional photos do I need?
There are all sorts of commercial photography your business can benefit from. It really depends on what you do. For example, if you’re a real estate agent, you would want solid real estate imagery to sell your housing stock. If you’re running a holiday business in Orlando (where I’m based) then portrait photography showcasing happy families visiting Orlando’s top locations can really bond with your potential clients.
Finally, no matter what you do, any business needs professional headshot photography. Remember you can only make one first impression.
Stock photography feels unauthentic
Stock photography can be very useful in certain situations. However, you shouldn’t have all your social media accounts and blog posts loaded with stock photography. When it comes to online branding, there are few things as important as creating a distinct image for your brand. And if everyone is using the same stock imagery for their posts, it makes it difficult for someone to identify what about your company is unique and special. If people are constantly seeing the same generic images everywhere they go online, they may become confused.
Images grab your attention
When you’re trying to catch someone’s attention on social media, text posts are a lot less effective than images. Images grab your attention like good headlines. When you see a long wall of unformatted text, you’re less likely to read it.
Professional photography establishes brand identity
Professional photos are important because they ensure consistency in how your brand is presented across all mediums. You want people to recognize you as soon as they see your logo or catch a glimpse of your product in the store. Having professional pictures taken helps assure that happens.
Professional photography helps you stand out
Professional photography is a powerful marketing tool. It helps your business stand out from the competition, increases the perceived value of your products and services, makes for more effective advertising and helps you connect with customers by providing a memorable visual experience.
The right photographer can help you create a consistent look that will last throughout all of your marketing materials including website, social media, advertisements, blog posts and more.
Great photography can lead to a higher SEO ranking
Of course there is more than this to successful SEO but there are ways professional images can help you achieve your online presence goals. The obvious way would be to use unique images of your business across your website and optimise them properly using proper filenames and alt tags. The not so obvious part of this, is where good imagery catches more attention and extends the time users spend on your website. This of course reduces the so-called bounce rate telling the search engines that your website is of good quality.
If you run a business, you already know that good photos of your business and services posted on the internet are essential for your website. It is a must for every business to have great photos of the company’s products, office, people and more placed in an easy to find location on their homepage. Customers want to know who they’re dealing with and what they can expect and a professional looking photo shoot can do just that.